Five connected phases guide your pickleball program from facility planning to commercial performance.
From court design to financial performance
BAMMM!™ is our proprietary five-phase framework: Build, Activate, Market, Manage and Monetize. It connects the physical facility, guest experience and commercial operation in one coordinated approach.
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01 / BUILD
Plan the right facilities for your property
What we do
We prepare a Strategic Facility Development Brief with recommendations for court layouts, infrastructure and efficient tennis-court conversions.
What this means for your resort
A clear development plan helps you make better use of existing space, avoid costly design guesswork and focus capital on the improvements that matter.
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02 / ACTIVATE
Turn courts into a welcoming guest experience
What we do
The Superlative Pickleball Academy of Fun (AOF)™ centers on fun-focused programming, including free daily introductory lessons that introduce guests to fee-based lessons, clinics and other programs.
What this means for your resort
An active program gives guests a reason to gather, try the game and return to the courts. Introductory sessions create a natural pathway into additional paid experiences.
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03 / MARKET
Reach travelers who plan trips around pickleball
What we do
Connect your property with our 160,000+ member Travel Club and Superlative marketing channels. Promote the pickleball experience alongside stay-and-play packages and group travel opportunities.
What this means for your resort
Reach a community with an interest in pickleball travel and give prospective guests a specific reason to choose your property, with the aim of generating bookings and supporting occupancy.
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04 / MANAGE
Support the day-to-day operation
What we do
We provide ongoing oversight of the pickleball program, from staffing and guest programming to quality control under our Certificate of Excellence (COE)™ standards.
What this means for your resort
An integrated operating approach reduces the coordination required of your team and helps maintain a consistent experience while resort staff focus on their core responsibilities.
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05 / MONETIZE
Connect the program to measurable revenue
What we do
Use performance measures such as revenue per available room (RevPAR) and revenue per square foot (RPSF) to guide improvements. Our partnership structure aligns our success with your resort’s performance.
What this means for your resort
Bring court use, paid programs and accommodation opportunities into a sustainable business plan. Certified resorts participate in the revenue guarantee described below.
The certification revenue guarantee
Certified resorts are guaranteed a minimum of $100,000 in new pickleball-related revenue within 12 months after certification. If the minimum is not reached, the certification renewal fee is waived for the following year.
Share your property website, location and current facilities. Our team will reply by email to discuss your goals and whether an initial property review is a good fit.
